Digital marketing is a set of tools for online promotion of a company. In this case, offline methods are either excluded or go in tight connection with digital technologies (for example, smartphones). Choosing the right digital marketing channels will be the key to a successful campaign. It is common to use several tools at the same time: SEO and SMM promotion, mailings, etc. At first glance the difference seems insignificant, but a closer look reveals that this is not the case. An Internet marketer can only influence the online audience, while a digital marketer acts outside of it.
Digital marketing is a very general concept that includes retention and attraction of potential customers from the Internet. Here there is work with two types of demand - generated demand, as well as tools such as: SEO, PPC. Unformed demand - targeted advertising in Youtube, TikTok, Instagram and other social networks. In short - attraction, retention and warming up. Our digital marketing agency can help you with many tasks from this industry such as: SEO, Contextual ads, SMM, PPC, Mobile marketing and others.
SEO. SEO (Search Engine Optimization) is a comprehensive development and promotion of a website to get it to the top positions in search engine results (SERPs) for selected queries in order to increase traffic and further generate revenue. The higher the position of a website in the search results, the more users go to it. Optimization rules are set by search engines. Each of them uses and regularly updates its own ranking algorithms, which are composed of many factors. And, although the formulas are in secret, experts know which factors have the greatest weight. By influencing them, you can improve the position of key queries in the search results.
Contextual ads. Contextual ads are text, graphic and video ads that are shown to users when they enter a search query or are interested in a certain topic on the Internet. Contextual advertising is shown in search engines, mobile applications, websites and other resources. Contextual advertising is one of the best ways for businesses to make themselves known. On the one hand, it expands the geography of sales and allows you to show advertising in regions that are interesting to the business. On the other hand, it brings quick results and shows the offer to a hot audience.
SMM. Social Media Marketing is one of the most effective ways to reach a large audience of potential customers. As the number of users is steadily increasing, it guarantees increased brand awareness. Social media marketing through social networks is a promotional method that any business needs. Even if a company does not directly distribute goods via the Internet, having an official page on social networks is a prerequisite for the company's existence in the market.
Mobile Marketing. Mobile marketing is a set of marketing activities aimed at promoting goods and services using mobile (cellular) communication means. At the moment there are several reasons to consider mobile marketing a very important element in the promotion strategy: reach, personalization, instant action, convenience of purchase.
Traditionally, search engine promotion is the most reliable and promising method. Since in the process the site is comprehensively developed and improved. If the site will take a high position on a popular keyword, it will constantly receive new visitors. Organic traffic, as practice shows, is the most convertible. And investments are sure to pay for themselves. Our ad agency will help you get ahead of your competitors in the search engine.
Advertising on the search works with the formed demand: the ad is shown at the moment when the user enters a query in the search bar. Advertising on websites and applications helps to increase the reach of the company and bring familiar users back to the site. Flexible campaign settings and various opportunities to find your target audience.
In social networks, people not only socialize, but also buy goods and services. Ads can be shown in news feeds, stories, and advertisements can be placed in communities. Thanks to flexible targeting settings, any audience can be found here. Our marketing company will help you to get the necessary number of applications with the help of targeted advertising.
It is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. A marketing strategy is a plan for the long-term development of a product, in simple words, it defines its positioning, price and market promotion. The strategy should be coordinated with the product life cycle so that the specifics of its promotion are taken into account both at the initial and subsequent stages.
Commercial, communication, marketing and media objectives can be achieved with the help of SMM. It directly depends on what will be put into the marketing strategy for business promotion. Social media promotion benefits commercial companies, regardless of their lines of business. Despite the fact that there is an opinion that b2b does not need SMM - this is a misconception. Managers of such companies in ordinary life are the same people who are not strangers to social networks.
Why Choose US?
Our marketing agency specializes in comprehensive online brand promotion. Our experience in implementing more than 500 advertising campaigns shows that point tools do not work well. The explosive growth of applications and sales is ensured by a set of promotion tools. We offer our clients:
- Marketing for any budget.
- Interim reports.
- Brand promotion in any country.
- Our project manager is in touch 24/7.
- Real-time monitoring of the effectiveness of the advertising campaign.
- Creation and implementation of a turnkey advertising campaign.
We can help you achieve business goals of any scale! Contact us for more details.