For the successful development of modern business, it is impossible to do without collecting certain information. In addition, it needs to be structured and analyzed. This is what business analysts do. The range of tasks of such specialists is very broad.
Everything starts with the launch of the project, ends with business optimization. In fact, their work never stops, as this will lead to a loss of pace and course of development. Analysts constantly conduct all kinds of research, read information, plan its direct use in order to improve the business.
What is business analytics
Business analytics is the process of collecting, studying and interpreting information about the company's performance, which helps to see the current state of affairs. Evaluate results and analyze business processes to identify trends, weaknesses, and points of growth. A business or root cause analyst highlights problems and suggests how best to solve them based on numbers and factual data.
A business analyst sees the problem, finds the causes and suggests the best solution that will bring measurable results within a set timeframe. For example, costs will be reduced by 20% or average delivery time will be reduced by a certain number of minutes in 2 months after implementing such and such changes.
When people talk about the job of a business analyst in IT companies, they most often mention requirements management to develop or improve processes and products. To do this, he or she communicates with customers, the team, and representatives from different departments. He analyzes competitors, researches the market, conducts surveys, simulates user scenarios, etc.
A business analyst in IT is a person who interacts with all stakeholders, capturing their wishes and requirements to create a common and most complete vision of products and processes. He helps to identify, formulate, verify, record and validate requirements. Detail them in the form of specifications and communicate them to the team in a complete and understandable way. This ensures that the team develops exactly what the clients and customers need.
He can also discuss with Project Managers, UI/UX designers and programmers the limitations and capabilities of the product, its look and feel and user interface. Participate in designing, testing and describing functionality. Business Intelligence helps to determine what processes or products should be and how to achieve goals in the best way possible.
With business intelligence, you will see the company's strengths, weaknesses, opportunities and prospects. You will be able to develop products and services that users really need. Business analytics is a tool that gives you full understanding of the situation and control over it. A great competitive advantage!
Opportunities of modern business analytics
Why choose us
Our experts use a variety of root cause analysis techniques to help companies develop a more accurate understanding of their customers, evaluate their marketing communications, find patterns and causes of problems, and subsequently develop strategies and improve business performance.
We work across the entire customer journey, optimizing the conversion rate of every touchpoint, from first meeting the customer to building customer loyalty. If you are looking for a company to help your business reach the next level, just contact us!