From concept to launch
Development
320 hours
Testing
65 hours
Technology
ModX
Experience transformation and performance growth
user engagement
+115%
audience growth
+125%
adding to cart
+130%
activity on the site
+100%
adding to cart
+130%
The site has received a modern, visually harmonious interface that enhances the user experience and strengthens brand perception.
The site has received a modern, visually harmonious interface that enhances the user experience and strengthens brand perception.
PROBLEMS AND CHALLENGES
Active e-commerce that can't stop
Quick updates
Kidsline is constantly updating its catalog, launching promotions, and adding new services. At this pace, a technical request waiting for a solution means lost sales or inconvenience for customers.
New payment integrations
During the support period, installment payments from Monobank, Mono Checkout, and Plata by Mono were added.
CRM, feeds, analytics
Orders and delivery statuses are maintained in CRM SalesDrive, and products are simultaneously sold through the website, Hotline, and Google Merchant Center - without synchronization, the data diverges.
GOALS
Creating a highly efficient e-commerce ecosystem
Stable operation without delays
Handle technical requests quickly so that no glitch stops sales.
Functionality that grows with your business
Add new payment methods and sales channels without rewriting the site from scratch.
Accurate data in every system
Keep CRM, feeds, and analytics in sync so the client team makes decisions based on the right numbers.
PAYMENTS
Description
Strollers, car seats, children's furniture - purchases where it is important for the customer to have a choice of payment method: by card immediately, in installments or in one click. Without this choice, some buyers postpone the decision.
Decision
We enabled installment payments from Monobank and Mono Checkout, and replaced the iPay payment module with Plata by Mono.
Result
The customer received more payment methods without changing the usual checkout process, which increased sales.
BONUS PROGRAM
Description
Baby products are a repeat purchase category: a family buys a stroller and a car seat, and then regularly buys hygiene products and accessories. The client wanted to retain these buyers and motivate them to return to Kidsline.
Decision
We developed the logic for accruing bonuses, importing generated coupons from CRM, and limiting accruals for promotional products.
Result
Kidsline has a loyalty system that motivates customers to return for repeat purchases.
CRM AND ORDER PROCESSING
Description
The Kidsline team manages orders in the SalesDrive CRM, not in the site admin. Without synchronization, managers had to manually check the payment and delivery status in two systems - this took time, and with a larger flow of orders, the risk of error increased.
Decision
We configured the transfer of orders to SalesDrive and reverse synchronization of payment and delivery statuses.
Result
Managers see the current status of each order without manual reconciliation between systems.
Changes that Kidsline customers didn't notice, but felt
We have enabled installment payments from Monobank and Mono Checkout for one-click payment
We configured the transfer of orders and statuses between the website and CRM SalesDrive
We built a feed for Hotline and connected SmartSearch integration
«"Cooperation with the M1 Development team was an important step in the development of our online store. The specialists not only improved the technical part of the site, but also implemented modern functionality that made shopping even more convenient for our customers. We would especially like to note the attention to detail, efficiency in work, and professional approach of the team at every stage of the project."»
— Customer feedback