Made a website, but no applications?❓Top 10 problems and solutions from M1 Development ✅

All the most important information about your product should be placed on the first page. It should have all the links, buttons, and redirects to other pages that the user might find interesting.

Solution: Compactness. Don’t stretch important information across the page or duplicate it multiple times. It’s important to do this in context, not randomly. Then the user journey will be easy and productive for you.

The header is the part of the page that is at the top and contains all the information or menus the user needs. If the header is messy, the client may simply get lost.

Solution: Clean up your header. Remove unnecessary buttons, leaving only the essentials.

Don't spare money on design services to make your site look decent. A large number of different fonts, colors, and unnecessary text makes the page look sloppy and inconvenient.

Solution: Create your own identity. Specialists who know about comfortable user experience and design will help you correctly place the menu, important information and contact/order buttons.

These include "Buy", "Order", "Subscribe to newsletter", etc.

Solution: Make the information around the buttons more detailed or change the contact method. For example, the user wants to think more or find out more details. Add an option for online consultation or ordering a call from the company. An important detail: the lack of buttons in a convenient location is a total failure. Never forget about them and do not hide them on other pages!

When a user wants to find out details, and you don't offer a button for this, it forces them to go to another site where everything is more convenient.

Solution: add communication channels. Namely: clickable contacts, e-mail, number (preferably from different operators) or something. You can, of course, place contacts on a separate page, but in this case it should be very easy to access.

Incorrect targeting — the lack of conversions to your target audience's page. This may depend on the text part presented on the site, namely: lack of key search phrases and SEO optimization, irrelevant search regions, competitor analysis, and cost savings.

Solution: pay more attention to the target. You should approach the choice of specialists who will be involved in this important process very responsibly. Review their resumes, results of previous work, and analytics of successes with other clients. To avoid such a question, give preference to outsourcing companies, not freelancers.

You have no reviews, your ad banners are popping up like crazy, and most of your products are out of stock. If you decide to close your business, that's fine, but not for its development.

Solution: Monitor the products and interface. Ensure product availability and feedback, and avoid aggressive sales. This is really annoying!

Last, but not least.

Solution: Create or present an existing product in a way that makes people want to buy it. Pay attention to the competitiveness of your product or service: is it of sufficient quality, do you have the ability to provide additional consultation, delivery, does the price correspond to market indicators, etc.