Menspire
Creation of an e-commerce site Menspire on Shopify with a product catalog and a convenient purchasing process.
COMPANY WEBSITE
From concept to launch
Development
150 hours
Testing
30 hours
Technology
Shopify
Experience transformation and performance growth
user engagement
+150%
audience growth
+170%
adding to cart
+155%
activity on the site
+120%
adding to cart
+155%
The site has received a modern, visually harmonious interface that enhances the user experience and strengthens brand perception.
The site has received a modern, visually harmonious interface that enhances the user experience and strengthens brand perception.
PROBLEMS AND CHALLENGES
Dissipating the user experience
UX Clarity & Identity
The old interface did not convey the premium nature of the MENSPIRE brand and made the catalog difficult to understand.
Mobile Experience Bottlenecks
Over 80% of traffic came from mobile devices, but order processing was accompanied by a high percentage of rejections.
Functional Scalability
The complexity of integrating new products, international courses, and cross-sell scenarios without design overload.
GOALS
Building a premium e-commerce ecosystem
Ecosystem Integration
Combining a styling store, online academy, and service booking into a single seamless user journey.
Conversion-Driven UX
Redesign of the product card and course page with a focus on key benefits, ingredients, and fast action.
Checkout & Booking Flow
Simplifying the process of purchasing and booking training programs to reduce barriers on mobile devices.
Design System Consistency
Creating a unified design system that emphasizes the brand's status in all international markets.
HOMEPAGE
Description
We formed a premium visual positioning of the brand, highlighting key areas: styling, professional tools, and the Academy.
Decision
We structured navigation, developed dynamic promo blocks with an emphasis on bestsellers, and created quick links to the catalog and training.
Result
The homepage has become a stylish brand card that effectively attracts traffic and converts visitors into buyers.
PRODUCT CARD
Description
We created a focus on the quality of cosmetics, emphasizing the composition, the effect of use, and professional advice from barbers.
Decision
We implemented a gallery with video previews of styling applications, optimized volume selection, and added related products for cross-selling.
Result
The product card emphasizes the status of MENSPIRE products and makes the selection process as quick and clear as possible.
CART AND CHECKOUT
Description
We implemented a convenient pop-up cart with tips for completing the order and a scale for receiving free shipping.
Decision
We simplified the checkout form, integrated automatic calculation of international shipping and quick payment (Apple Pay / Google Pay).
Result
The checkout process became concise and barrier-free, which significantly reduced the percentage of abandoned carts on mobile devices.
We have completely revamped the Menspire platform, creating a modern digital space for presenting the brand, services, products, and educational programs.
Structured platform: We combined the key areas of Menspire into a single system and made navigation clear for different categories of users.
Modern presentation of services: We have developed a convenient presentation of barber services, training programs, and products so that users can quickly find the information they need.
Optimized e-commerce: Improved interaction with the catalog and the purchase process, making the user's journey from product selection to order placement simpler and clearer.
«"The M1 Development team did an excellent job with the task. It was important for us not just to update the site design, but to create a convenient and modern platform that matches the level of the Menspire brand. As a result, we received a clear structure, improved user experience, and effective presentation of our services, products, and training programs. I would like to separately note the team's professional approach and attention to detail."»
— Customer feedback