From concept to launch
Development
180 hours
Testing
30 hours
Technology
Shopify
Changes that affected the result
USER ENGAGEMENT
+80%
SITE SPEED
+50%
CATALOGUE JOIN
+45%
PURCHASE CONVERSION
+60%
CATALOGUE JOIN
+45%
The site has received a modern, visually harmonious interface that emphasizes the premium nature of the brand and makes the user's path from product search to purchase simpler and clearer.
The site has received a modern, visually harmonious interface that emphasizes the premium nature of the brand and makes the user's path from product search to purchase simpler and clearer.
PROBLEMS AND CHALLENGES
Outdated structure and user experience
Product Discovery
Categories and navigation did not allow for quick navigation through the large assortment of flour, grains, and other products.
Performance & Speed
Slow page loading created additional barriers when interacting with the store.
Modern Brand Experience
The interface did not fully convey the premium nature of the products and the uniqueness of the Flourist brand.
Mobile Experience
The interface needed adaptation for comfortable interaction with the catalog and placing orders on mobile devices.
GOALS
Creating a modern e-commerce experience
Clear Product Navigation
Build a clear catalog structure and simplify the search for the right products.
Premium Visual Experience
Update the interface and emphasize the quality and uniqueness of the brand.
Performance Optimization
Optimize code and images for faster page loading.
Seamless Shopping Experience
Simplify the user's journey from product selection to order placement.
Mobile Commerce
Provide a comfortable shopping experience on smartphones and tablets.
HOMEPAGE
Description
We focused on freshly ground organic flour and the key benefits of Flourist.
Decision
We optimized the structure of the homepage, navigation, and product blocks so that the user can find the desired product faster.
Result
The home page has become clearer, visually stronger, and better guides the user to purchase.
CATALOGUE AND PRODUCT CARD
Description
We simplified work with a large assortment of flour, grains, legumes and other products.
Decision
We improved the category structure, filtering, and information presentation on product pages.
Result
It has become easier for users to compare products, find the right items, and proceed to order.
CART AND ORDERING
Description
We optimized the final stage of purchase and made the order process more consistent.
Decision
We simplified interaction with the cart, selection of delivery method, and key checkout steps.
Result
The purchasing process has become faster and clearer for both new and regular customers.
We have updated the Flourist e-commerce platform, making navigation clearer, the interface more modern, and the purchasing process faster and more convenient.
Optimized catalog structure: We have redesigned categories and navigation to make it easier for users to find the right flour, grains, legumes, and other products. Flourist has a wide range of products, with over 140 products.
Site speedup: Optimized code, images, and key page elements, reducing site loading time by 50%.
Convenient mobile-first experience: We optimized the interaction with the catalog, products, and ordering process for mobile users, making the path to purchase as simple as possible.
The M1 Development team helped us completely revamp the Flourist experience. The site has become faster, clearer, and much more user-friendly for our customers. Product search and the ordering process have been particularly significantly improved. We have a modern e-commerce platform that much better conveys the value of our brand and the quality of our products.
— Customer feedback