From concept to launch
Development
110 hours
Testing
25 hours
Technology
Shopify
PROBLEMS AND CHALLENGES
Creating an international e-commerce experience for a cosmetics brand
International structure
The site had to take into account the peculiarities of working with different countries, languages, and local settings.
E-commerce functionality
It was necessary to create a full-fledged online store with a convenient catalog, product pages, and basic purchase scenarios.
Trust in the product
For a cosmetics brand, it was important to give users the opportunity to learn about the experiences of other buyers through a rating and feedback system.
Brand relevance
The new site was supposed to convey AHAVA's premiumness and emphasize the uniqueness of products based on Dead Sea minerals.
GOALS
Building a scalable Shopify platform for AHAVA
Global E-commerce
Develop an international store adapted for different markets and locales.
Seamless Shopping Experience
Create a clear user path from getting to know the product to making a purchase.
Reviews & Social Proof
Integrate a rating and feedback system to strengthen trust in products.
Multilingual Experience
Implement multilingualism and ensure correct content operation for an international audience.
Shopify Foundation
Build a flexible e-commerce platform on Shopify that can scale with your brand.
HOMEPAGE
Description
We structured the content and navigation, focusing on products, key categories, and brand benefits.
Decision
We optimized the first screen, product blocks, and navigation so that the user can find the right category faster and proceed to purchase.
Result
We created a clear and modern homepage that effectively presents the brand and directs the user to key products.
PRODUCT CARD
Description
We have restructured the presentation of product information, focusing on the product, its features and benefits.
Decision
We optimized the gallery, description, specifications, reviews, and shipping information, creating a logical structure for the product card.
Result
We made the product selection process more understandable and comfortable, increasing user confidence before purchasing.
CART AND CHECKOUT
Functionality
We implemented a convenient shopping cart with the ability to quickly view and edit products before placing an order.
Integrations
We configured Shopify e-commerce functionality, payment, shipping, and international store settings.
Result
We simplified the path from product selection to order placement and created a holistic purchasing process for an international audience.
We created a modern e-commerce platform for AHAVA, optimizing key stages of user interaction — from product search to order placement and management.
Optimized Checkout: We simplified the checkout process and integrated modern payment solutions, making the purchase fast and user-friendly.
Smart search: we have implemented a modern search system with hints that helps you quickly find the products you need, even if you enter an inaccurate query.
Dynamic cart logic: automated the calculation of shipping costs, discounts, and order content without the need for constant page reloads.
«"Cooperation with M1 Development allowed us to create a modern e-commerce site that meets the standards of the AHAVA brand and provides a convenient experience for our customers. The team was attentive to our requirements, responded quickly to requests, and implemented the necessary functionality on Shopify with high quality. We are satisfied with the result and the team's professional approach at all stages of work."»
— Customer feedback