A site audit is a check of your website for imperfections and compliance with Google requirements.

It is worth doing it at least to understand: why the site does not give good indicators, does not rank well in search, and what needs to be improved. The audit itself is of no use if you do not implement the obtained indicators in life.

Of course, you can hire professionals to do this, but we have some tips on how to do it yourself.

Conduct an internal technical audit

  • The following indicators are worth checking:

    1. Accessibility of pages for Google search robot.

    2. The presence of correct URLs and broken <links or failed redirects.

    3. Correctness of site indexing.

    Important note: this will only make sense if you understand SEO optimization. But there are easier ways. For example, here we explained how to measure your site speed (link to one of the previous articles).

  • Check the quality of UX/UI optimization

    You can do this yourself. There are many articles on the Internet about what a good website should look like to be liked by Google. (You can also insert our article here).

    But there are key points that you can analyze and fix:

    1. Comfortable user interface: presence of a convenient menu, buttons, links, contacts, etc.
    2. Your own identity: create a unique style for your page that will distinguish it from your competitors.
    3. Mobile optimization: the site should display correctly on both PCs and smartphones.
    4. Visualize content: add images, graphs, tables. This is much easier for users to understand.
    5. Pay attention to current design trends.

Create quality and useful content

It doesn't matter what kind of business you're in. Blog articles will find their audience. For example:

1. You are a construction company. Create articles about renovations, materials, or the benefits of buying your own home.
2. You are a chocolate manufacturer. Add some interesting recipes to your website that can use your product.
3. You are an IT company. Create a few lists of tips for beginners or talk about your services and whether there are any cases.

Important: follow a clear structure of the texts and the frequency of their appearance. SEO will help you add key search queries, and a copywriter can take care of the writing. But if you have the time and the necessary knowledge, you can do it yourself.

If the content already exists, audit it.

This doesn't require a lot of knowledge or skills. Just look at the pages for the following indicators:

1. Analysis using the «SEO Meta in 1 click» plugin.
2. Text structure, formatting, and overall style.
3. Fullness of pages, absence of blank spaces and other gaps.
4. Relevance of texts. Especially on the most visited pages.
5. Content relevance to your business goals.

This will help you not only optimize your existing materials, but also develop tips for how to do it in the future.

Conclusions

Using these simple (and not so) methods, you can check your site for compliance with Google requirements, increase its search ranking, and bring the page to an ideal appearance.

Yes, for some points you may need qualified help — SEO, copywriter, UX/UI or just a designer, IT specialists, etc. However, the result is worth fighting for.

We wish you success in this difficult task, inspiration and new results for your business!

M1 Development.