In times when people are constantly in a hurry, waiting for a long time is a waste of precious resources. Searching for the necessary information on web pages is no exception. Therefore, it is worth taking care that your site loads in a matter of seconds. After all, the optimal rate is 1 second.

But how can you make this a reality and speed up your website yourself? We'll tell you more, paying close attention to optimization.

Why is this important?

Page load speed is not just about keeping the user's attention. When information is delivered in a timely manner, a site will rank better in Google search and appear in the top positions.

In addition, it is worth noting that in the first few seconds, not only basic information, but also the entire content of the page should load: including text, buttons, and images.

Measure your site loading speed

You need to start with the basics. To know if you should pay attention to your site’s loading speed, you need to check it first. For example, with Google PageSpeed, a free application that analyzes site performance. To do this, go to PageSpeed, paste the URL, and get data on the main criteria: first content display (FCP), content load speed (LCP), response to action (FID), and cumulative layout shift (CLS). As a result, you will see your site’s speed rating:

  • If the indicators are in the red zone

    Speed is a big problem. We advise you to implement optimization measures quickly.

  • Orange scale

    Your site is working well, but you need to speed it up to improve the user experience.

  • Green scale

    Everything is fine, you can sleep peacefully.

Optimize caching

And if you're not using it yet, start. There are two ways:

1. Browser caching. The first method works by default: after a client visits a site, it does not forget about it, but stores the data in the browser's memory. Thus, the next time the page is loaded, it will not take much time.

2. Caching using third-party plugins.

The second method is good because plugins will do the work. They create HTML files and load data from the server each time the page is opened.

A WordPress site can use the following plugins:

1. WP Total Cash.
2. WP Rocket.
3. WP Super Cash.
4. WP Ecommerce.

Optimize images

Large images slow down page loading speed. What do we do? That's right, let's "slim" them.

The following services can help with this:

Iloveimg

It has free, premium and business versions. It has a secure connection, certification and is quite easy to use.

TinyPNG

Works with WebP, PNG and JPEG. Works automatically and allows you to maintain good image quality.

Robin Image Optimizer

It will help compress both existing images on the site and newly added ones. It works automatically and without loss.

WP Compress

Fast, thanks to the fact that it involves two providers at the same time. Converts all files to WebP.

Bonus Blitz Tips

1. Pay attention to your hosting. If the basic tips didn't help, try a more powerful one or change your plan.
2. Not all changes you make to your site are necessary. Reduce the number of saved versions of posts.
3. Preloading will allow you to show the main content first, and then, following the queue, load the rest.
4. Reduce the amount of information on the page.
5. After optimizing the code and HTML, compress the page using ZIP and GZIP services.

We hope the tips were useful. And if you need qualified help, contact us. And let your website fly!