From concept to launch
UX/UI
50 hours
Development/Testing
180 hours
Design software
Figma
Technology
Laravel
Experience transformation and performance growth
involvement
users
users
+120%
ACTIVITY ON THE SITE
+81%
adding products
to cart
to cart
+102%
AUDIENCE GROWTH
+125%
adding products
to cart
to cart
+102%
The site has received a modern, visually harmonious interface that enhances the user experience and strengthens brand perception.
The site has received a modern, visually harmonious interface that enhances the user experience and strengthens brand perception.
PROBLEMS AND CHALLENGES
Infrastructure limitations
Conversion Focus
Key interaction points are not visible enough. The path to the target action is not obvious.
UX Clarity & Structure
Create a clear page structure and simplify the perception of key scenarios.
Responsive & UI Experience
Unify components and adapt the interface for comfortable use on all devices.
Functional Scalability
Add new functionality to improve user experience and support future UX scenarios without complicating the interface.
GOALS
Creating a highly efficient e-commerce ecosystem
Purchase Flow Optimization
Simplifying the user's journey from viewing a product to placing an order.
Conversion-Driven UX
Redesigning the product page to focus on key actions and benefits.
Checkout Experience
Give the user more control and reduce barriers to checkout.
Design System Consistency
Build a unified design system and ensure predictable interface behavior.
HOMEPAGE
Description
We simplified the structure and navigation, enhanced the visual accents and readability of the content.
Decision
We optimized the banner, CTA buttons, and product cards, making the path to purchase as intuitive as possible.
Result
The homepage has become more modern, more convenient, and more effective in terms of conversion.
PRODUCT CARD
Description
We redesigned the visual hierarchy, increasing the focus on the product itself.
Decision
We added a convenient image gallery, optimized the reviews, features, and delivery blocks.
Result
The purchasing process has become as fast and comfortable as possible for the customer.
CART AND CHECKOUT
Functionality
We implemented a dynamic scale for free shipping and the ability to edit products directly in the pop-up cart.
Integrations
We simplified ordering and added modern payment methods.
Result
Now the page looks cleaner, clearer, and better motivates the user to make a purchase.
We completely rebuilt the platform using modern architecture and best practices.
Optimized Check-out: Integration of MonoCheckout and "Pay in installments" from PrivatBank to complete the purchase in one click.
Modern search: Multisearch has been enabled, which offers smart suggestions when entering a query and works correctly even in case of search errors.
Dynamic cart logic: A system for automatically calculating free shipping and editing orders without reloading pages.
Working with the M1 Development team left a great impression. We note their attention to detail, understanding of business logic, and focus on results. Thanks to their work, sales have increased and behavioral metrics have improved — users are more likely to complete purchases. We recommend the team to those looking for professionals who can really improve the efficiency of online sales
— Customer feedback