POLLUX
Development of a corporate website on WordPress for the logistics company Pollux, an expert in international cargo delivery from China to Ukraine.
COMPANY WEBSITE
From concept to launch
Development
85 hours
Testing
16 hours
Technology
WordPress
PROBLEMS AND CHALLENGES
Presentation of complex logistics chains
Service Clarity & Trust
The need to transparently explain complex logistics routes from China to Ukraine and build high trust in the B2B segment.
Structure & Navigation
The need to organize various types of deliveries (sea, air, rail, road) and customs services into a logical and understandable structure.
Lead Generation Barriers
Lack of simple and quick tools for requesting freight cost calculations and consultations.
CMS & Content Flexibility
The need for a convenient platform for quickly updating fares, conditions, routes, and information for customers without involving developers.
GOALS
Building a modern corporate B2B platform
Logistics Service Hub
Development of a corporate website on WordPress with a presentation of a full range of seamless logistics services.
Request & Conversion UX
Implementation of convenient feedback forms and cargo evaluation requests to accelerate the conversion of visitors into leads.
Custom WordPress Architecture
Customize your personalized theme and plugins to ensure high speed and easy content management.
Responsive B2B Experience
Creating an adaptive, concise, and functional interface for comfortable user experience on any device.
HOMEPAGE
Description
We designed a presentation homepage that positions Pollux as a reliable partner for seamless logistics from China.
Decision
We developed a structure with an emphasis on key types of transportation (sea, air, road, rail), a diagram of work stages, benefits, and expressive call-to-action (CTA) buttons.
Result
The homepage has become an effective B2B business card that builds a high level of trust and attracts potential customers.
SERVICE PAGES
Description
We have detailed each direction of freight transportation and customs brokerage services for a quick understanding of the conditions.
Decision
We developed a clear visual hierarchy with a description of routes, delivery times, cargo types, and specifics of document processing.
Result
Customers quickly receive comprehensive information about the desired type of delivery without the need for clarifying calls.
SHAPES AND ICE GENERATION
Functionality
We have implemented convenient forms for requesting a calculation of the cost of cargo delivery and receiving advice.
Integrations
We set up WordPress feedback plugins with automatic notifications for instant lead processing by managers.
Result
The path from visiting the site to submitting an application has become simple and barrier-free, which significantly accelerated the generation of new B2B contacts.
We implemented a corporate website on WordPress, creating a reliable technical foundation for B2B engagement.
Fast and responsive platform: We optimized page loading speed and configured flawless display on mobile devices for comfortable B2B interaction.
Convenient administration system: We have set up flexible page templates and WordPress plugins, which allows management to easily update fares, routes, and services without the help of developers.
Effective lead generation: We have integrated convenient order forms for shipping calculations, simplifying the potential client's journey from reviewing terms to submitting an application.
«"Thank you M1 Development for the high-quality development of a corporate website on WordPress! The site turned out to be convenient, concise and fully meets our tasks in the field of international logistics. We would like to separately note the convenient content management system and the promptly completed work."»
— Customer feedback