Google positions
Acrylic paint set
66 --> 1
Backpacks for school
12 --> 3
Large notebooks
19 --> 3
Cross stitch
16 --> 3
Indicators August 2025 vs August 2026
SEO TRAFFIC
+42,4%
NON-BRAND CLICKS
+28,4%
REQUEST ITEM "set of acrylic paints" 66 → 1
66 → 1
SEO CLICKS
+14,4%
REQUEST ITEM "set of acrylic paints" 66 → 1
66 → 1
The catalog received more complete SEO preparation of landing pages, which expanded the reach of search demand. The positions of other commercial queries also strengthened: «backpacks for school» rose from 12th to 3rd place, «large notebooks» from 19th to 3rd.
The catalog received more complete SEO preparation of landing pages, which expanded the reach of search demand. The positions of other commercial queries also strengthened: «backpacks for school» rose from 12th to 3rd place, «large notebooks» from 19th to 3rd.
PROBLEMS AND CHALLENGES
SEO infrastructure limitations
Technical gaps
Duplicate content and meta tags, broken links, and gaps in indexing limited the catalog's potential.
Incomplete coverage of demand
The category tree was not keeping up with search demand - some queries were left without separate landing pages.
SEO filters outside the structure
Filter pages had no URL, no metadata, and were not included in the sitemap.
Weak regional presence
There was a lack of metadata and text templates for cities, stores, and brand pages.
GOALS
Building a sustainable SEO directory ecosystem
Reaching search demand
Expand the semantic core and assign query groups to catalog pages.
Technical SEO basics
Eliminate duplicates, broken links, and indexing barriers.
Filter and sitemap integration
Prepare SEO filters for inclusion in the site structure and sitemap.
Content and linking
Update meta tags, category content, and relinking.
Semantics and structure
Description
We analyzed the structure of competitors and the Akvarel category tree.
Decision
We collected and clustered semantics, and assigned groups of queries to catalog pages.
Result
The catalog received clearer groups of landing pages for search demand, ready for further content expansion.
Technical SEO base
Description
We found duplicate content and meta tags, broken links, and indexing issues.
Decision
We prepared technical specifications for redirects for individual categories, processed duplicates, and checked indexing, canonicals, and the operation of SEO filters.
Result
Filter pages received URLs and metadata prepared for inclusion in the sitemap.
Content, Relinking, and Regions
Description
Metatags for categories and product cards did not cover semantics and demand.
Decision
We optimized the Title and Description of categories, developed H1 templates and links for product cards, and prepared metadata for regional pages.
Result
Categories and product cards have received updated metadata and internal links.
We conducted comprehensive SEO work to promote Akvarel.com — from technical audit to content and relinking.
Audit and semantics: technical, content and structural audit, clustering of queries for catalog pages
SEO filters and sitemap: URLs and metadata for 31 filter pages, preparation for inclusion in the sitemap
Content and linking: meta tag templates, H1 and micro markup for product cards, updated internal linking
Working with the M1 Development team leaves a great impression. The team works carefully with SEO, understands the specifics of the business and focuses not only on search positions, but also on the real result. Thanks to their work, the site receives more organic traffic, improves visibility in Google and increases the number of targeted visits. We recommend M1 Development to those who are looking for a professional SEO team focused on results.
— Customer feedback