Your own business needs a website. After all, as the old quote says: «If you’re not on Google, you don’t exist.».

But the site doesn't always appear in the top search results. Why this happens and how to fix this in your favor — we'll tell you below.

Preliminary preparation and technical optimization

  • Develop an SEO strategy before creating a website

    SEO is not only about keywords in articles. It is also about competitor and market analysis, technical audit, link building recommendations, creating a content plan, setting deadlines, etc. If you have keywords, run them through Google Adwords to check the frequency of queries. Focus enough attention and allocate a budget to this important stage. And only after that you can move on.

  • Internal site optimization

    UX/UI specialists are well versed in this. It is worth noting whether your menu is clear enough, whether the user path is convenient, whether all the necessary buttons and links are available, and whether the overall interface of the site is understandable. The texts presented on your pages must have at least 90% originality, so involve a smart copywriter in the project.

  • Use helper services

    These include:

    1. Google Analytics.
    2. Google Search Console.
    3. Google Tag Manager and others.

    These are the most necessary programs for SEO specialists. They are needed to determine: who your audience is, where they come from, and what exactly these people do on the site. Having determined this, you can move on to other points.

  • Don't overdo the number of links.

    Google really doesn't like it when you dramatically increase your link profile. For this, your site gets pessimism and other unpleasant bans that lower your ranking. After that, you will have to bring your pages back to the top, and this is not easy and not fast.

    To prevent this from happening, involve link builders in the work. Of course, don't forget about a copywriter who will create fresh content for the site, in accordance with SEO requirements. The IT department can also help with the technical aspects of page promotion.

Individuality and content

1. Unique and thoughtful design.

We've already talked about buttons and the user journey, but what about style? To be memorable to users and potential customers, your site should have its own, recognizable style. Leave this matter to the professionals and don't forget to put in a request for the adaptation of the page for the mobile version.

2. Create content regularly.

We mentioned this above, but we want to pay more attention to this aspect. The articles on your site should contain search keywords, be free of "water" and be published fairly regularly. Preferably - from 2 times a week.

For this task, hire a copywriter. He will squeeze the keywords into the article in the most organic way and create easy-to-understand articles. You can find him on freelance exchanges or contact an IT company.

As a bonus, we will add several aspects that should be avoided:

1. Short and blank pages.
2. Irrelevant and uninteresting content.
3. A large number of links, buttons, inconvenient interface.
4. Keyword abuse.
5. Invalid links.

Conclusions

If you just created a website and there are no orders, this is not the time to get upset. Google is very suspicious of new ones, so it needs some time to get to know you. If you are not yet in the search, give Google time to think, and in the meantime, take care of other important points.

Use the tips and get only the best results from your website. And if you need help, you can always contact us. Good luck!

M1 Development.