For a year of cooperation
UX/UI
30 hours
Development/Testing
420 hours
Design software
Figma
Technology
Laravel
PROBLEMS AND CHALLENGES
Infrastructure limitations
Legacy Stack
Laravel 7 + PHP 7.4 (EOL), file caching without a single strategy
Search & Discovery
The outdated search did not cover the needs of the catalog
Security Gaps
Forms without protection, no filtering of suspicious IPs
Mobile UX
Phones and subcategories were displayed incorrectly in the mobile version
Conversion Friction
The cart was not saved during authorization, there are no cross-sales
GOALS
Building a reliable and converting e-commerce platform
Performance Foundation
Single caching strategy (server, browser, image)
Smart Search
Replacing an outdated search solution
Security Hardening
Form protection, blocking suspicious IPs via Cloudflare
Mobile-First
Adaptation of key elements for mobile devices
Conversion Optimization
Cross-selling, cart retention, transparent delivery terms
HOMEPAGE
Description
Slow loading, unprotected forms
Decision
Caching, IP protection/Cloudflare, form protection
Result
89.6% SQL queries, −83% load time
Search and catalog
Description
Outdated search, product in only one category
Decision
Smart Search, multi-category product, catalog caching
Result
76.5% SQL queries, more accurate search results
Cart and checkout
Description
The cart was lost during authorization
Decision
Save cart, increase sales
Result
Less design friction, improved UX
We strengthened key points of conversion and security without stopping the store's operations.
Security and reliability: enhanced form protection, suspicious IP blocking via Cloudflare, and TurboSMS notification queue — no order gets lost.
Smart search: the outdated solution has been replaced with Smart Search — correct suggestions even with errors in the query.
Smart cart: products are stored in the cart upon authorization, cross-sells and clear information about free shipping and minimum order appear right in the cart.
We are working with M1 Development on the development of an online store. The team understands the specifics of e-commerce well and helps not only to implement tasks, but also to determine what should be done first. During the work, we improved the search, cart, mobile version and several other important functions of the store. I like the team's approach and attention to detail. We recommend M1 Development as a reliable partner in web development.
— Customer feedback