Logobook

It not only plays a significant role in attracting consumer attention and separating your business from competitors, but also affects the behavior of customers, making them fall in love with the brand and want to get it. And if there is interest in the product, then sales will increase.

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The logo lays the message and idea of the brand. Coming up with a logo is not as easy as it seems. A logo is not a one-time image. It will be seen not only on the product, but everywhere the brand will be advertised. Therefore, the development of the logo - a creative process, taking into account all areas of its future use, in the end, the logo should bring revenue to the company, increasing its credibility in the market.

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The task of the logo is to bring the visual message of the brand to the public, to increase interest in the product, to be remembered. A quality logo becomes the visual link between the market and the brand. It will be difficult to change the logo when the company declares itself in the market, because the applied logo will already evoke associations with the brand. 

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Basic requirements for logo design

Logo, trademark - one of the most important elements of the brand, which helps not only to enter the market, but also to increase sales, gain fame and recognition. If the logo is designed successfully, it turns into a brand itself. 

Logo is a graphic visualization of the image and the main idea of the company (brand). The main element of corporate identity, a promotional tool, attracting the attention of consumers and partners, the identifier of the company among competitors.

The main task of making a logo - recognizability of the company or brand. Logo is a bright brief and emotional story about your brand, mission, ideology, values of the company and product. Logo is a brand indicator, which is a guarantor of quality and reliability of the company in the eyes of the consumer. A custom logo can be an illustration, an inscription, a symbol or a combination of these elements.

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Types of logos

• Text. This type of logo is commonly known in graphic design as word mark. This type can be represented by all sorts of variations of fonts of different styles and sizes. Slanted fonts symbolize movement, flat - strictness and brevity, handwritten - refinement and elegance.
• Graphic. This type of logo has the appearance of a graphic image that forms an original image and conveys a literal or abstract idea of the brand or company. Often this type of logo includes a variety of lines, shapes, outlines of objects, etc.
• Combined. Is one of the most common types of logo. It mixes the two previous types. Text and picture act as one, providing efficiency and additional visibility of what the company wanted to convey to the audience.
• Character. A new character that plays a key role in creating the company's image and brand identity. The main purpose of the character is to attract additional attention to the product, to highlight it against the background of competitors, to increase its recognizability in the market.
• 3D. The volumetric type is a geometric logo in three-dimensional space. It allows you to create the illusion of volume, which contributes to attracting increased interest.